My Business Story
One-on-one consultation to help you tell your unique story.
In a world full of noise and distraction, clarity is key.
What You Get
- We help you clearly define the “person of interest” in your business story i.e. your ideal client.
- We help you clearly communicate the problem you solve for your clients.
- We help you clearly state the solution you offer that solves the problem.
- We help you list the specific results or benefits your clients can expect from using your product/service.
- We help you clearly define the role of the “trusted adviser” in your business story.
- We help you lay out a simple plan for your “person of interest” to be on their way to experiencing the benefits of your product/service.
- We help you assemble testimonials, case studies, and other social proofs to demonstrate the effectiveness of your product/service.
- We work with you to develop an irresistible “call to action” to allow “persons of interest” to buy your product/service or other action you want them to take.
- We help you to develop an “elevator statement” that summarizes your “business story” in 2 to 3 sentences.
How We Achieve This
- Meeting one: Overview of the concept of “My Business Story.” Become familiar with the “My Business Story” questionnaire. Homework is given. Complete sections 1 and 2 of the questionnaire. “The Person of Interest” and the “Problem”
- Meeting two: The assignment from meeting one is discussed. Next assignment: complete the “Person of Interest” “meets an adviser (guide) who gives them a plan” sections of the questionnaire.
- Meeting three: review assignments from last time. Next assignments: Complete the “call them to action”, “help them avoid failure”, and “end with their success” sections of the questionnaire.
- Meeting four: review assignments from last time. Next assignments: Complete the “elevator statement” (one-liner) questionnaire.
- Meeting five: Putting it all together. This meeting is to summarize all that has been done so far. Here we discuss how this plays out in terms of a website and online marketing strategy. From here we can determine if we will develop website copy and content for the person we are serving or if they will provide it.
Crafting your unique business story in a way that is clear, understandable, and winsome is essential in today’s oversaturated, distracted, world.
