Business Marketing

Business Marketing

Has Your Small Business Marketing Entered The Digital Age Yet? While many small to medium-sized businesses are currently using print-advertising to attract customers, few have added Digital Marketing to their business marketing arsenal. Though many have taken the step...
What is Online Authority? And How to Build it!

What is Online Authority? And How to Build it!

What is online authority and why is it important for marketers and business executives alike?  According to Imformza Online authority is … Ok fantastic…. Sounds easy right.  Not so much for the CEO’s and business owners I speak to on a daily basis.  It is not so much...
4 Phases Of Inbound Marketing *

4 Phases Of Inbound Marketing *

Also, here are 3 Principles of Inbound Marketing To Keep In Mind… [1] 80% of business decision-makers prefer to get company information in a series of  articles versus an advertisement. [2] Create Semi-fictional representations of your ideal customer based on...