SOLUTIONS

Content & Experience Marketing

Content Professionally Written for You

Effective digital marketing requires the utilization of current content that is in line with what your target demographic is looking for. At Local View, our team of expert copywriters and copy editors know how to use the written word to draw in potential leads, making your site and post serve as an effective form of passive advertising.

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How it Works

A winning content marketing strategy is within reach. Here’s the process!

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Discover Your Vision

Every marketing campaign needs to be centered around a consistent theme. What drives your business forward? What brings clients to your doorstep? Why do you do what you do? These questions and more can go a long way in developing an effective marketing strategy that propels your project forward.

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Develop a Persona

Your online content will be the instrument through which the public views your company. As such, it is essential that you develop your content with the target end-user in mind.

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Make it SEO Friendly

If you write it, the readers will come. At least if you make your content SEO friendly. By using the right SEO keywords, connecting with other sites, and using fresh content you will be able to raise your site to the top positions on a search engine result.

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Discover Relevant Topics

Your site will receive no views if the readers are not interested in the topic. By using a combination of the keywords you discovered while making the content SEO-friendly and your online persona, develop a selection of topics. Now – this isn’t a science. Some topics will work great and others will be terrible. You will have to analyze what people like and comment on and choose new topics accordingly.

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Create a Schedule

New content needs to be posted regularly in order to be considered “fresh” by the web indexing giants. It is essential that you have a reliable schedule – something we at Local View excel in helping you develop.

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Create a Content Calendar

The content calendar is where you set in stone what, and when, you will publish. It will serve as a launching point for everything written and reviewed – including elements such as target demographic, essential keywords, call to action… In short, the calendar will help keep the project on track by making it easy to know what needs to be handled next.

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Assign and Write Topics

There is no more planning from this point forward. Assign the articles to your marketing team and get them ready for review. A word of caution – the earlier you do this, the better. After all, the last thing you need is to have your entire publication schedule messed up due to a sick day.

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Review for Accuracy

Have everyone come together to review the articles for grammar, spelling, and content issues. By tackling everything as a team, you will be creating an environment where a single cohesive voice can emerge.

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Post and Repeat

The second you start posting the content is the moment in which you should be starting your next round. Make certain to integrate feedback as it comes in. This will guarantee that your digital marketing the campaign is a success that develops a loyal following.

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Customer Experience describes the overall perception that customers have of their experience with your business.