Also, here are 3 Principles of Inbound Marketing To Keep In Mind…
[1] 80% of business decision-makers prefer to get company information in a series of articles versus an advertisement.
[2] Create Semi-fictional representations of your ideal customer based on real data and some select educated speculation about customer demographics, behavior patterns, motivations, and goals. These are called Personas.
[3] Your content is your marketing toolkit. Things like blogs, interactive tools, photos/infographics, videos, and eBooks/ presentations work to attract, convert, close, and delight. *Article take from Hubspot Training Academy.